TransFit
WHO: TransFit is a personal fitness studio located in Athens, GA with a goal to inspire, motivate, and guide clients through customized exercise programs that deliver the results their looking to achieve.
THE CHALLENGE: Transitioning and separating TransFit Athens from a personal use account to a business account. We were looking to target our current demographic of women 34-50 year olds while bringing in a new target of college aged women (18-24).
NUTRITION
One of TransFit’s goals is to spread healthy habits to each and every one of their clients, and nutrition is a big part of that goal. Recipe posts go up on social weekly. Here are a few.
TEAM TRANSFIT
Being a personal fitness studio, client relations is huge. Introducing the team to social is important. An Instagram highlight was created introducing staff, as well as in feed spotlights.
FITNESS
Fitness is at the core of TransFit. To reiterate this, fitness graphics as well as home workout videos are posted to encourage exercise outside of the studio.
Workout Videos
We filmed and edited workout videos to post to social. Ensuring each exercise was clearly demonstrated and labeled was important for user experience.
